Paid Media Data Management Specialist
Paid Media Data Management Specialist
Great long-term opportunity with an industry leader that is seeing their business accelerate!
RESPONSIBILITIES:
- Responsible for the executional operations of company’s global offline match partner and customer data management. Includes fulfillment of all audience requests for use in Paid Media and other channels as needed
- Work collaboratively with the IT Product and Customer Data team in the management of data flow into MarTech partners, understand and set paid media audience strategy globally
- Work to ensure data privacy compliance and avoid negligent use of data within company
- Analyzing audiences for target segmentation, brand persona development and performance
This is a 12-month contract with a possibility to extend or convert to direct-hire. Work a hybrid schedule in Atlanta, 1-2 days in office.
Visionaire Partners offers all full-time W2 contractors a comprehensive benefits package for the contractor, their spouses/domestic partners, and dependents. Options include 401k with up to 4% match, medical, dental, vision, life insurance, short and long-term disability, critical illness, hospital indemnity, accident coverage, and Medical and Dependent Care Flexible Spending Accounts.
REQUIRED SKILLS:
- 2+ years in digital marketing, data management, or experience working with an advertising agency
- Experience working with ad tech platforms (suppliers)
- Working knowledge of first party data, LiveRamp, Salesforce Ad Studio, and/or 3rd party providers
- Knowledge of AI to re-envision the program and optimize the use of AI
- Knowledge of digital media and audience segmentation
- MS Office (Word, Excel, PowerPoint)
- Organized, analytical, proactive, strong attention to detail
Must be authorized to work in the US. Sponsorships are not available.