Product Manager – Martech
Product Manager -Martech
Join a premier global organization as a Product Manager shaping the future of customer experience.
In this fast-paced marketing environment, you will collaborate closely with creative and technical teams to build data-driven personalization solutions that make an impact.
RESPONSIBILITIES:
- Strategy & Decisioning: Architect and scale Next Best Action (NBA) frameworks to deliver personalized customer journeys across omnichannel touchpoints.
- Lifecycle Activation: Design end-to-end marketing activation strategies aligned with customer lifecycle stages to drive retention, cross-sell, and loyalty.
- Roadmap & Prioritization: Develop outcome-based roadmaps, translating strategic goals into actionable initiatives backed by quantitative business cases.
- Experimentation & Optimization: Establish robust A/B and multivariate testing strategies to continuously measure, refine, and optimize personalization performance.
- Cross-Functional Collaboration: Partner closely with data science, marketing technology (MarTech), analytics, and product teams to translate strategic vision into scalable technical execution.
Enjoy a casual dress code, dynamic and high-energy team members, and the ability to learn and execute business skills. This is a 6- month contract with the possibility of extension or conversion to direct hire. The role is working in the office in the Vinings area.
Visionaire Partners offers all full-time W2 contractors a comprehensive benefits package for the contractor, their spouses/domestic partners, and dependents. Options include 401k with up to 4% match, medical, dental, vision, life insurance, short and long term disability, critical illness, hospital indemnity, accident coverage, and both Medical and Dependent Care Flexible Spending Accounts.
REQUIRED SKILLS:
- 4+ years in MarTech Product Management, leading digital products from concept to launch using outcome-based roadmaps.
- Experience with Next Best Action (NBA) frameworks, CDPs, and marketing automation to power personalized customer lifecycles.
- Experience with Excel and Basic SQL
- Skilled in leveraging ML predictive models, customer metrics, and performance data to build business cases and prioritize features.
- Proven track record in designing experimentation and testing strategies to optimize conversion and customer engagement.
- Ability to simplify complex ideas and influence cross-functional teams to drive action.
- Bachelor’s degree in related
Must be authorized to work in the U.S./Sponsorships are not available
#LI-Onsite – no remote options